Always Be Closing
And that’s just what I was doing all the way to my passed out state in surgery yesterday. My nurse and I were making small talk while she was rolling me to the OR. She asked how I got injured, and I said I was box jumping at the gym I own.
As we entered the OR she asked what gym I owned, and I said Coca CrossFit, it’s a CrossFit gym. And two of the nurses already in the room started talking about how they’d seen it on ESPN. So I started telling them about Coca when the doc gave me the good stuff to put me under. I remember talking about the gym all the way out. lol
Needless to say they got a kick out of the fact that I was marketing up to the end. I guess that’s what happens when you love what you’re doing, even when you’re facing a big set back like surgery.